Design researcher and InfoVis designer
The goal of this research is to go beyond the use of design strategies for energy saving and to promote a radical change in the relationship between an individual and his energy consumption. It is not a matter of designing artifacts that assist energy saving but to redesign our relation with the energy consumption.
What we propose is a system that visualizes energy consumption as something that represents the identity of the user: it is designed to change the idea that energy consumption is something that the user does and to create a new framework where the consumption is perceived as something that represents what the user is.
The energy identity project is based on the idea that energy consumption behaviors should become a socially related issue through a switch from a device-centric thinking to a system-oriented thinking where people are the main actors of the interaction. Furthermore we focus on designing new forms of social gestures and etiquettes that will implicitly regulate individual behavior.
The consequence of moving the focus of energy consumption from a location-based system to an individualistic system are numerous; not only does this approach increase the awareness of the individual of their personal consumption, but it radically reshapes his/her relationship with the environments in which they exist or with which they interact - a person becomes intrinsically tied to locations in which they consume energy.
This research is developed within the MIT Mobile Experience Lab