Teaching

2014- to present
Full time Assistant Professor, Pratt Institute, Graduate Communications Design

Technology [GraduateStudio]
Students will critically analyze and explore the tools, skills, and production methods of current and emerging technologies in design media, with an emphasis on effective and appropriate creative visualization, analysis and utilization. Students will investigate technology trends within a historical context, in order to better understand and extrapolate emerging technology systems.

Interactive design I
This course is an introduction to the designer's role in planning and producing non-linear media. Using web layout and animation software, students learn to conceive, develop, design, and produce websites and related media.

Typographic+Information Design
This is is an advance course focusing on typography as a visual language. Projects allow students to explore nuance of meaning, visual and informational hierarchy and structure, and the integration of typography in design language systems. Emphasis is on project research, analysis, critical thinking, interpretation, and construction of complex typographic systems resulting in the translation of information into effective visual communication.

Visual Language [GraduateStudio]
This studio will focus on strategies to utilize design as a means for communication. Students will apply self-directed creative design strategies employing typography, image, and sound to explore the principles and methodologies associated with the development of communication design as a visual language. Students will utilize design process - how form, function and content interrelate to create meaning in the communication of ideas, messages, and information through print and digital media, artifacts, information, environments, and systems.

Graduate Seminar
Combining lectures, discussions, small groups, and collaboration, seminar is a forum for critical analysis and discussions of theoretical, historical and contemporary issues in communications design. Effective speaking, presentation and writing skills will be addressed.

MFA Thesis Research
Students will explore various research methods with the goal of identifying a problem or issue that will become the basic of a thesis topic.

Communications Design Teaching Practicum
Intended for those who desire to enter teaching at the college-level, students will explore and observe multiple teaching pedagogies/strategies, design education methodologies, and evaluation techniques in order to develop a knowledge base for curricular and project development, as well as techniques for effective and appropriate course preparation and instruction

Thesis 1
Taken in the final semester of the students study, students complete there thesis under the advisement of the thesis committee. In addition to demonstrating professional competence and persistent ideas consistently applied within a body of work culminating in a public exhibition, students are also expected to complete a written documentation of the Thesis.

Thesis 2
Taken in the final semester of the students study, students complete there thesis under the advisement of the thesis committee. In addition to demonstrating professional competence and persistent ideas consistently applied within a body of work culminating in a public exhibition, students are also expected to complete a written documentation of the Thesis.

Design Process + Methodology
This course introduces students with little or no background in design to the fundamentals of two-dimensional composition and gestalt, three-dimensional form and structure and color theory. Students explore the interrelationships between form, function, and content in communications design, with an emphasis on critical and conceptual analysis, creative visualization, and understanding of context.


2011- to 2014
Full time Senior Lecturer, International Communication Design Programme, Chulalongkorn University


Studio in Graphic Communication Design I [2nd Year BA]
Visualization as a medium
In the first semester of the year students approach visualization as medium in studio based classes where they develop communication design projects with the purpose of communicating a message. The course teaches them how to build a visual rhetoric that can efficiently communicate using graphic elements that will convey a message to the targeted audience. Lectures are designed to help them understanding the significance of rhetoric and provide them with the necessary knowledge about the elements of a visual language, their relations and their position in a graphical environment.
2012 Final project: Branding
2011 Final project: Non verbal communication system


Studio in Graphic Communication Design II [2nd Year BA]
Visualization as a tool
In the second semester, we approach, discuss and question the role of visualization as a tool for gathering new knowledge. Using visualization as a tool means to build a visual epistemology that can make the student reflect on their action of interpreting the world and how visualizations modify the way they experience it.
2013 Final projects: Do the right thing
2012 Final projects: Design Explained: making of Watch on Vimeo
2011 Final projects: Chronology. The Distortion of Time Flikr set


Researching Design for Communication [2nd Year BA]
Qualitative research for Design

Advanced graphic design [4th Year BA]
Application in Design for Communication
This course will enable students to achieve professional knowledge in graphic design. Students will be challenged beyond their current abilities by going through the realization of design work at professional quality and at the same time by pushing the boundaries of the discipline through experimental design project. They will be confronted with advanced design projects tailored to their final thesis project, expressing concept through visual language and mastering their use of graphic tools.
In collaboration with Aj. Kelvin Wong


Open Studio II [1st and 2nd Year BA]

2013 Experimental Visual Practice
Design practice incessantly alternates the use of established methodologies and the exploration of experimental praxis. If design employs only conventional techniques, it would become a mechanical application of technical knowledge. At the same time, abandoning our established methods and processes would mean to waste the core knowledge of the discipline. The cohabitation of experimental practice and recognized process in design education is essential.
This open studio will challenge students in experimenting with visual practice in unfamiliar environment, applying unusual techniques and investigate the less conventional side of communication design.
Students will work individually with field based projects. They will produce experimental graphic and short videos aiming to generate a deeper understanding of unconventional practices. They will learn to design in restricted environments (low space, low resources, uncontrolled variables, and casual events), dealing with limits from a technical perspective and with freedom from a conceptual viewpoint. The workshop will provide them with a distinctive experience that will inform their everyday design practice.
In collaboration with Aj. Rit Kalayanamitr and Aj. Bryan Woytowich

2013 Sounding Brand, branding sound
Sound enhances the emotional tie to visual images and supports their message. Even more so, sound can create recalls and reactions, it can trigger memory and engage the audience in a deeper emotional level. Many companies use Sound Trademarks, i.e. Apple, Intel, Microsoft to support their brand identity.
The relation between brand identity and sound design is not only defined by the role of sound themes and musical jingles. There is a sound property in each material that plays an essential role in its design. In some cases that property has been purposely designed - the click of a mouse or the noise of the keyboard - in other cases that property is innate to the material in itself - the flapping of the paper pages of a book, the swishing of a silk skirt.
This open studio will help student exploring the relation between sound and brand in order to develop their awareness in the definition of design choices both when designing sound in order to support a brand or designing brand based on a sound property.
In collaboration with Aj. Treboriki

2012 The art of visual translation
From a technical language to a more understandable prose, from text to visual, from concept to project, designers are always involved in a constant practice of translation. Translating a message implies a cognitive process of understanding, interpreting and retelling. This is true for any field of design, but is particularly relevant for Communication designers. In particular the contemporary discussion in design research is pointing out the need for a deeper understanding on how it would be possible to include a qualitative feature to quantitative visualization. The representation of qualities raises a question of how to translate concepts into messages.
This workshop will explore and foster the student ability in translating qualitative data into visuals.

2011 Engines of finding. Information and Data Visualization
Information Visualization can be both a communication device and a tool to explore and relate phenomena. A phenomenon, especially when complex, can be better analyzed, observed, and understood through the development of visual constructs, just as we make sense of the night sky through constellations. In this framework, Information Visualization does not provide the researcher with definitive answers, but helps in drafting better and more fundamental questions about the observed phenomenon. It could be said that diagrams are like engines of finding rather than engines of searching, able to foster greater understanding of faced issues.
In collaboration with DensityDesign


Community design Project [2st Year BA]


Preparation Course Summer school[1st Year BA]
2011Design and disaster + Design under constrain Workshops within the Creative Chaos course
Creative Chaos is a newly introduced non-indoctrinatated creative course
which runs as a series of six workshops based on the core concept of the book
'What I Talk When I Talk about Running' written by one of the most
significant contributors to postmodern literature, Haruki Murakami. Creative Chaos is structured to enable new CommDe students, to experience, familiarize, and survive the chaos of design thinking, practice and regiment. The workshops, which address such fundamental issues as basic photography, chaos theory, problem solving and critical thinking, aim to trigger your understanding of design challenges and complexities.
Flikr set


2006-2007 Lecturer and Teaching Assistant, Politecnico di Milano

C3 Visual Communication Studio, Communication Design Course [2nd Year MS]
Communication Design for representing the urban space and communicate the identity of a city link

M3 Visual Communication Studio, Fashion Design Course [1st Year BS]
Translating the urban signs in texture for fashion design

C2 Visual Communication Studio, Communication Design Course [1st Year BS]
Collecting and transforming traces and signs to communicate the identity of a city


2008 - to present
Supervisor of Master Thesis

Michele Graffieti, 2011
The narrative panorama